Vibrance in every thread

Vibrant Styles, Vivid Feelings

Spring Drop

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VIVID Vintage Wash Frayed Fleece Hoodie VIVID Vintage Wash Frayed Fleece Hoodie
VIVID Vintage Wash Frayed Fleece Hoodie
$53.49

1 color available

VIVID Vintage Washed Long Sleeve Tee VIVID Vintage Washed Long Sleeve Tee
VIVID Vintage Washed Long Sleeve Tee
$41.93

4 colors available

VIVID Wash Oversize T-Shirt VIVID Wash Oversize T-Shirt
VIVID Wash Oversize T-Shirt
$31.93

1 color available

VIVID Washed Kids' T-shirt VIVID Washed Kids' T-shirt
VIVID Washed Kids' T-shirt
$29.94

6 colors available

VIVID Sunfade Oversized Hoodie VIVID Sunfade Oversized Hoodie
VIVID Sunfade Oversized Hoodie
$61.94

4 colors available

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Spring Summer

Home Sanctuary

Sustainability

Our move towards sustainability

A significant shift has been made by rethinking key processes and products — from increasing the use of sustainable fibres and adopting more eco-friendly printing methods to implementing more efficient waste management throughout the value chain.

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Essentials

The foundation of a modern wardrobe

With classic cuts, quality materials, and neutral tones, these pieces offer timeless style you can return to season after season. Essentials go beyond basics — they bring coherence to any wardrobe and help you feel confidently well-dressed, every day.

Read our story

DISCOVER

This week’s highlights

As fashion enters a new chapter, it’s time to rediscover the everyday joy of dressing up — just because you can.

Sustainability matters. We all leave a mark on the planet — and we all share the responsibility to reduce it. Businesses, in particular, have a crucial role to play in driving positive change.

Welcome to July. As summer unfolds, it brings with it a sense of connection, comfort, and new possibilities.

A conversation about launching a label in the ’90s, the influence of streetwear, and the evolution of personal style.
The label has crafted a modern aesthetic that steers clear of passing trends, placing the emphasis on practicality, quality, and timeless design.

From the journal

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Stores

Paris

Looking for where to shop? You’ll find a list of retailers above. The collection is now available in stores across Europe, Asia, Australia, and Canada, and showcased in over 25 showrooms worldwide.

Our story

As the years go by

How it started

Starting as an independent retail venture in Copenhagen, Denmark in 1997, the journey evolved into an international fashion presence. It all began with a shared vision: to create clothing that balances accessibility and style — with attention to detail, quality, and the perfect fit.